May 16th 2024.
Do you think there might be a hint hidden in the name or the image? It seems that the publisher of Call Of Duty is up to something interesting. They have recently established a new development studio in Poland and are already working on a new AAA game with a strong narrative focus.
It's no surprise that Activision is at the forefront of the current issues in the video game industry, as they seemed to have anticipated many of the problems and trends that other companies are now scrambling to address. While Activision is the largest video game publisher in the Western world, they mainly focus on the Call Of Duty franchise. The only exceptions are occasional releases like Crash Bandicoot 4, and other franchises like Guitar Hero and Skylanders that are quickly abandoned after a few years.
Unfortunately, this trend of producing a small number of big games has become the norm for most publishers. Just this week, Ubisoft's yearly financial results revealed that they are also following this model. However, amidst this worrying trend, Activision has surprised us all by opening a new development studio in Warsaw, Poland. This studio, called Elsewhere Entertainment, will be supported by additional resources in the US.
According to Activision, Elsewhere Entertainment is solely focused on creating a new AAA franchise with a strong narrative and a unique genre. This seems to be their way of assuring fans that they won't just use the studio as a support team for Call Of Duty. Their announcement also states that the studio was built from the ground up and encourages a collaborative and creative environment to create a franchise that will leave a lasting impact beyond just video games.
It's worth noting that this studio is not entirely new to the industry. Many of the team members have previously worked on successful titles like The Witcher and Cyberpunk 2077, both of which were developed by Polish company CD Projekt. Other team members have experience working on games like The Last Of Us, Uncharted, Destiny, The Division, and Far Cry. Both Activision and a report from Windows Central suggest that the studio has been operational for some time now, indicating that it was in the works before Microsoft's acquisition of Activision and is not related to the recent closure of Bethesda studios.
But this news is not entirely out of the blue. Last week, Activision posted a job ad for a director of animation engineering in California. While it doesn't reveal any details about the game, it does mention that it's a new IP, which could be related to the additional resources mentioned in the studio's announcement. However, it's also possible that Activision has plans for two new franchises, but that might be wishful thinking.
Interestingly, it has been reported that a number of developers from Cyberpunk 2077 are also working on this new game. If you have any thoughts or theories about this news, feel free to reach out to us via email, leave a comment below, follow us on Twitter, and sign up for our newsletter.
And, in case you missed it, here are some more trending stories in the world of gaming: Activision was reportedly working on a new Donkey Kong game for Nintendo, Xbox console sales have taken a hit but Activision Blizzard's contribution has boosted Microsoft's revenue, and the studio behind Crash Bandicoot, Toys For Bob, has parted ways with Activision and hinted at a possible new Spyro game.
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