December 22nd 2024.
Aceo Limited, a company based in Edinburgh that specializes in bottling whisky and managing casks, has just announced the appointment of its first ever chief executive officer. The company, which has been in operation for 25 years, has chosen George McNeil for the position. George has a wealth of experience in the luxury goods industry, having previously held the role of managing director of retail at the prestigious cashmere brand Johnstons of Elgin.
As the new CEO, George has been tasked with leading the company's growth and expansion. This announcement comes at an exciting time for Aceo, as they have ambitious plans in the works. One of their main projects is the revival of the historic Dallas Dhu Distillery, which was built in 1898 but has been closed since 1983. The founder and current managing director of Aceo, Edward Odim, will be transitioning into the role of chairman to focus on this project.
George McNeil is highly respected in the luxury goods industry, having helped to double the turnover at Johnstons of Elgin to an impressive £100m. He brings with him innovative leadership skills and a wealth of experience in luxury brands. During his time at Johnstons of Elgin, George also chaired the internal Sustainability Group, which played a key role in the company becoming a B-Corp. His passion for whisky, as evidenced by his previous role as chairman of the Spirit of Speyside Whisky Festival, makes him the perfect fit to lead Aceo into the next chapter of its history.
In his new role, George shared his excitement, saying, "After 17 wonderful years at the world-renowned luxury Speyside textiles company Johnstons of Elgin, I am thrilled to embark on this new chapter. I am looking forward to combining my experience in retail, sustainable Scottish luxury, and most importantly, whisky, to build on Aceo's success and expand its portfolio globally. I can't think of a better way to start 2025."
Aceo is headquartered in the capital city of Scotland and has been steadily growing its business, with a focus on cask whisky services and its own spirit brands. This includes their flagship range, Murray McDavid, which features premium Scotch whiskies. The company also has multiple whisky maturation warehouses in Speyside, with 40,000 casks at Royal Brackla Distillery. Along with reviving production at Dallas Dhu Distillery, Aceo has plans to create a state-of-the-art visitor attraction that honors the site's Victorian heritage.
Edward Odim, who has been leading Aceo since its inception, expressed his enthusiasm for the new CEO, saying, "I am delighted to welcome George McNeil as our new CEO. His track record in the Scottish luxury market and sales will undoubtedly drive Aceo towards a future of growth, with a strong focus on premiumization of our brands. With George at the helm, this is the perfect time for me to transition into the role of chairman, where I will provide strategic oversight and lead our Dallas Dhu Distillery project, while George focuses on driving our brands and their sales."
To learn more about Aceo Limited and their services, please visit their website. And for more whisky news, be sure to check out Scottish Field.
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