Many of you know this but I thought it was worth addressing again since I get tweets like this one a lot.
@fredwilson – I'm just curious why someone as financial successful as you has advertising on their blog? Extra cash? Does it go to an NPO?
The answer to that last bit, "does it go to a non-profit organization?" is yes.
Both the Gotham Gal and I take all the revenue we get from running display ads on our blogs and advertising in our feeds and run it through our family foundation where it ends up in the hands of any number of deserving non-profit organizations. It turns out to be a meaningful sum of money each year and it can do a lot of good in the right hands.
Just one of many reasons that blogging is a force for good in the world.