A web-based bookie receives a huge penalty for breaking ad rules

The NSW gaming regulator discovered 33 unauthorized advertisements on the company's site.

August 20th 2024.

A web-based bookie receives a huge penalty for breaking ad rules
A recent case involving an online betting operator has resulted in a hefty fine of over half a million dollars for enticing people to gamble through the use of free bets. On August 12, the court ordered Playup Interactive, also known as Draftstars, to pay a record-breaking penalty of $586,000, according to Liquor and Gaming NSW.

It was discovered that the company had 33 illegal advertisements on their website that offered incentives for individuals to participate in gambling activities. The watchdog organization stated that these advertisements were a violation of the law and encouraged frequent gambling. 
In a statement, Liquor and Gaming NSW's director of compliance and enforcement, Dimitri Argeres, emphasized the responsibility of betting service providers to ensure that their advertising adheres to legal standards. He explained that while companies like Playup Interactive are permitted to promote their products, they are not allowed to use inducements such as increased odds or bonus bets to attract customers.

Argeres further added, "Liquor and Gaming NSW will not tolerate these offenses, and this penalty serves as a reminder that strict consequences will be imposed." This ruling comes in light of the recent warm weather and the end of winter, signaling a change in the season and a new focus on preventing illegal gambling activities.

It is important to note that in New South Wales, it is illegal for betting operators to offer any incentives for opening accounts, referring friends to open accounts, or receiving gambling advertisements. Corporations found guilty of these offenses can face a maximum penalty of $110,000, while individuals can be fined up to $11,000.

If you or someone you know is struggling with gambling addiction, there are various resources available for help and support. The National Gambling Helpline can be reached at 1800 858 858, and online counseling is also available. Additionally, you can find information about support services in your state or territory, as well as resources for family and friends. There is also guidance on how to have a conversation with someone about their gambling and the option to contact Gamblers Anonymous. All of these services are free, confidential, and accessible 24/7.

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