A recent ad for Milton Keynes tries to make the city appear alluring, but there's a catch - it's not actually about Milton Keynes.

Is the use of MK in the advertisement something we should be ashamed of?

October 17th 2024.

A recent ad for Milton Keynes tries to make the city appear alluring, but there's a catch - it's not actually about Milton Keynes.
The latest TV advert for Milton Keynes has caused quite a stir among its residents. In an attempt to showcase the city's style and sophistication, the advert had to resort to filming in a location nearly 400 miles away. This has left many citizens puzzled as the familiar sights of the iconic 1960s architecture, concrete cows, and the giant dead tree in the shopping centre were nowhere to be seen. Instead, the directors chose to film in Glasgow, a six-hour drive from Milton Keynes.

As the advert unfolds, models can be seen strutting down the streets of what appears to be Glasgow, surrounded by buildings and parks that are certainly not found in Milton Keynes. Upon closer inspection, it is revealed that the ad was filmed on John Street and at the Blythswood Hotel in the Scottish city. While the shopping outlet, centre:mk, who commissioned the advert, claims that they were not trying to represent a specific location, it is worth noting that their business is entirely based in Milton Keynes.

According to the bosses at centre:mk, the focus of the advert was not on the location, but rather on the fashion itself. They wanted to showcase how the latest trends and outfits can be incorporated into everyday life, whether it's a casual day out with friends or a night out on the town. However, some residents of Milton Keynes have expressed their disappointment and even offense at their city's absence in the advert. One person commented on YouTube, questioning if the city was being hidden due to shame. Others argue that the ad was more about the fashion than the location, so it shouldn't matter where it was filmed.

Despite the controversy, the advert can be seen on TV, in cinemas, and online. Centre:mk hopes that viewers from all over, including those from as far as Birmingham, Cambridge, Oxford, St Albans, and London, will be inspired to visit their shopping outlet, located just off junction 14 of the M1. In the end, the aim of the ad was to showcase the stylish and trendy clothes available at centre:mk, rather than the location in which it was filmed. But for the residents of Milton Keynes, it's hard to ignore the fact that their city was not deemed stylish enough to be featured in its own advert.

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