November 15th 2024.
At the Coach & Horses pub, located in Billinghay, Lincolnshire, you can find a unique selection of beers and ciders with rather controversial names. This pub is run by Catherine Mitchell, a 37-year-old woman, while her husband Luke, who is 36 years old, is the head of Mitchell Brewing Co, the company that supplies the pub with their delicious beverages.
Luke began his brewing journey three years ago and the following year, he started giving his drinks fun and eye-catching names. One of their most popular ranges is the "dictator range," which includes beers like Kim Jong Ale, Putin's Porter, Orange Mussolini, and their best seller, Osama Bin Lager. But that's not all, the pub also offers a range with rather suggestive names such as Berried In Cider, A Nice Pear In Cider, Hop In Cider Sloe, and SexuALE.
According to Luke, the "dictator range" is what attracts people to their pub. Initially, they had planned to end this range last year, but due to its popularity, they have decided to keep it going. When asked about the controversial names, Luke said, "If we can use these names to help our brewery grow, then why not?"
Out of all the drinks, Osama Bin Lager has been their best seller, closely followed by Kim Jong Ale, which was the first beer they introduced with a controversial name. When asked if they have received any complaints, Catherine revealed that only one customer had something negative to say about the names. This individual had posted a TikTok video criticizing the names, but it has since been taken down.
Luke also added, "I heard about it, and to be fair, she handled it quite well. She just said it wasn't for her." Catherine continued, "In the two years since we introduced these names, we have only received one complaint. Everyone else seems to enjoy them. They make people smile and are a great conversation starter."
Interestingly, most of the pub's staff have played a role in naming the beers and ciders. Catherine and Luke also love hearing ideas from their customers, which adds to the fun and creative process. Catherine joked, "There are bragging rights if your name gets chosen."
She also wanted to clarify that they are not on a mission to offend anyone with their names. "We just want to make people laugh," she stated. Catherine also mentioned that they only sell their own branded beers and ciders, along with Guinness, and it hasn't deterred customers from visiting their pub. "We must be doing something right," she concluded with a smile.
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