That's often the refrain when I advocate for our portfolio company DuckDuckGo. Most people think Google does a fine job (they do) and don't feel the need for a private search engine.
But in the past few weeks, it has become clear to some that private means private from everyone, including the government. If a National Security Letter shows up at DuckDuckGo, there won't be anything to hand over to the Feds because DuckDuckGo does not save search behavior on its users.
That's a big deal, as evidenced by their traffic surge over the past few weeks:
If you would like to change the default search engine in your browser to DuckDuckGo, you can do that here.
