October 23rd 2024.
It seems like everything from the 90s and 00s is making a comeback these days, from fashion trends like chokers and plaid, to old school technology like flip phones. But let's be real, the one thing we all really want to see return is our favorite discontinued chocolate bar.
Unfortunately, many beloved chocolate treats from that era were axed by companies like Cadbury and Mars, leaving us with a serious void in our hearts (and stomachs). One such bar that many of us still mourn is the Fuse bar, which was available in the UK for a solid 10 years starting in 1996. This delicious treat featured milk chocolate, peanuts, raisins, crisp cereal, and fudge pieces all in one satisfying bite.
It's no surprise that this bar was a huge hit, selling a staggering 40 million bars in its first week and becoming the fastest-selling bar after the success of the Wispa in 1983. Fans were devastated when it was discontinued in 2006, and many even called it their "favorite ever" chocolate bar.
But, there was a glimmer of hope in 2015 when Cadbury launched a competition called #CadburyCraveyard, asking fans to vote for which discontinued product they wanted to see resurrected for Halloween. And, to the delight of many Fuse lovers, the bar was one of the top choices. 100 lucky winners were chosen to receive a recreated version of the bar, but unfortunately, not everyone got a chance to taste it again.
However, there's good news for those who missed out on the #CadburyCraveyard competition. A version of the Fuse bar is currently being sold in India, where it has been on the market since 2016. While it may have the same name, it's a bit different from the British version we all know and love. This version doesn't contain raisins or fudge pieces, but instead has peanuts, caramel, and a chocolate creme filling. There are also bite-sized bars known as Fuse Mini Treats, which are available in bags at B&M stores in the UK.
Speaking of B&M, they are known for selling imported Cadbury products and other rare sweets that are hard to find in the UK. So, it's likely that these Fuse goodies were also imported from elsewhere. Pictures of the Mini Treats have been circulating on social media, causing a frenzy among fans who are excited to try this new twist on the classic bar.
Some are expressing their nostalgia for the original Fuse bar, with comments like "I thought Fuse chocolate was extinct" and "These were my favorite". Others have pointed out the differences between the Indian version and the one we had in the UK, like the absence of raisins. But overall, it seems like people are just happy to see any version of the Fuse bar back on the shelves.
While the original Fuse bar may not be back in the UK just yet, Cadbury has been reviving other old-school favorites recently. One example is the iconic 90s bar, Top Deck, which features Dairy Milk chocolate on the bottom and a layer of creamy white chocolate on top. This bar was first launched in 1993 and disappeared from shelves in the late 90s, but has since made a comeback in South Africa and now the UK as part of the brand's 200th anniversary celebrations.
And, with Christmas just around the corner, Cadbury has also brought back some festive favorites like Chocolate Coins, Mini Snowballs, Christmas Puds, and Dairy Milk Winter Mint Crisp bars. So, while we may not have the original Fuse bar just yet, there's still hope for its return in the future.
Do you have any memories or stories about the Fuse bar? We'd love to hear them! Share your thoughts by emailing us.
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