January 2nd 2025.
As we begin a new era, it's safe to say that every generation has faced criticism and mockery from both their predecessors and successors. And with the arrival of the new crop of children, the trend continues. The latest addition to the generational family is Gen Beta, born between 2025 and 2039, and they are already being teased by their elders. It's estimated that by 2035, they will make up 16% of the world's population and most of them will even live to see the 22nd century. But, the name chosen for this generation has raised some eyebrows.
Social researcher and futurist Mark McCrindle, who has previously helped in creating generational labels, has decided on the name Gen Beta for this upcoming group. However, the choice of the name has caused quite a stir. Some have questioned what it even means. As it turns out, 'beta' is the second letter of the Greek alphabet and has been used in zoology to describe a submissive, low-ranking member of a group. In popular culture, it has also been associated with men who are perceived as weak and sensitive, often seen as the sidekick to the dominant 'alpha'. However, this view of an 'alpha' as a hyper-masculine man who values material wealth, authority, and strength is problematic and has been promoted by toxic individuals like Andrew Tate.
Despite the controversy, the internet has not been shy about poking fun at the new moniker for Gen Beta. Many have pointed out the connection to 'beta males' and expressed sympathy for the children who will be born with this label. Others have even suggested that the name should be reconsidered, as it might set them up for failure. One can't help but wonder what the members of Gen Beta themselves will think about their name.
So, what can we expect from Gen Beta? According to McCrindle, they will be more globally minded, community-focused, and collaborative than any generation before them. Growing up in a digital-first world, they will place a greater emphasis on innovation and using it to solve the pressing challenges of their time. It's certainly a bright future ahead for this generation.
But what comes after Gen Beta? With Gen Alpha already in the picture and Gen Beta soon to follow, it's anyone's guess what the next generation will be named. Some have suggested Gen Gamma, as it is the third letter of the Greek alphabet. However, with these children not set to arrive for another 14 years, it's impossible to predict what events and cultural trends will shape their generation.
In the end, no matter what label we give them, it's important to remember that each generation is unique and has their own set of strengths and challenges. And as we welcome Gen Beta into the world, let's hope they will be able to rise above any stereotypes and prove themselves to be a force to be reckoned with.
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[Generative AI is experimental.]
