November 30th 2025.
Pastor Jamal Bryant and the New Birth Baptist Church recently made a powerful statement by shining a spotlight on nearly 100 Black-owned businesses as part of their new entrepreneurial initiative. The Bullseye Black Market, which kicked off on November 28th, aimed to raise awareness and support for these local enterprises. Vendors from all over the city flocked to the New Birth Baptist Church's metro Atlanta facilities for a special day of intentional shopping within the community.
The timing of the Bullseye Black Market could not have been more perfect, as it coincided with the highly anticipated Black Friday shopping frenzy. Instead of spending their hard-earned money at large chain stores like Amazon or Target, shoppers were encouraged to support Black-owned businesses and their top-quality products. By doing so, they were not only helping these entrepreneurs thrive, but also investing in the well-being of their own community.
Renee Alexander, owner of Mrs. Renee's Health Solutions, shared her gratitude for the event, stating that it allowed her to reinvest in her business and support her family, including her daughter who is currently studying in college. This sentiment was echoed by many other vendors who saw the Bullseye Black Market as a valuable opportunity to not only promote their products, but also uplift their families and the community at large.
The Bullseye Black Market was not just about shopping, it was also about spreading holiday cheer and promoting the importance of keeping Black dollars within the community. Children were delighted to take pictures with a Black Santa Claus while families engaged in Christmas shopping with a greater purpose in mind. This initiative was the brainchild of Pastor Jamal Bryant, who also led boycotts against Target for their disappointing diversity, equity, and inclusion cutbacks. The first edition of the market was held around Juneteenth and has since become a beloved tradition that celebrates and empowers Black entrepreneurs.
Gerald Dean, owner of Been to the Bayou, emphasized the importance of supporting the Black community and educating oneself about the products and services it has to offer. He urged shoppers to buy Black and make a conscious effort to support businesses that align with their values. This sentiment has been at the core of the Bullseye Black Market and has inspired many to make a positive impact through their holiday shopping.
While some may argue that large chain stores like Target do support diverse businesses, Pastor Bryant remains steadfast in his commitment to uplifting and highlighting Black entrepreneurs in the Atlanta community. The Bullseye Black Market will continue to operate throughout the holiday weekend, including on Sunday, providing ample opportunities for shoppers to support and celebrate Black-owned businesses. This initiative is just one of the many ways in which Pastor Bryant and the New Birth Baptist Church are making a tangible difference in their community, as seen in their recent efforts to provide free food for those in need as SNAP funding was cut off.
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