A budget store's beans outsold Heinz to become the top-selling brand in the UK.

Affordable beans.

September 27th 2024.

A budget store's beans outsold Heinz to become the top-selling brand in the UK.
Have you ever wondered which brand of baked beans reigns supreme? It's a question that has sparked many debates and even confused some American TikTok users. After all, who doesn't love a classic comfort food like baked beans on toast? It's a national obsession that has been well-documented.

For years, Heinz has held the top spot in the baked bean world, with many considering it to be the only brand worth pouring over their toast. But a recent study by Which? has challenged that belief. They put supermarket brands to the test against Heinz and Branston to see who comes out on top.

And the surprising winner? A 41p tin from Aldi. That's right, the budget-friendly supermarket has dethroned Heinz and Branston, taking the top spot with a delicious 76% score. Not only did they get a Best Buy endorsement, but they also earned the title of Great Value.

To gather their results, Which? asked 66 baked bean enthusiasts, who regularly purchase and consume beans, to blind-taste 10 different varieties. These included popular supermarket brands like Asda, Sainsbury's, and Tesco, as well as the well-known Heinz and Branston. The tasters rated the taste, texture, aroma, and appearance of each tin, giving their honest opinions.

The final scores were calculated with flavor being the biggest factor, making up 50% of the overall mark. Appearance and aroma each accounted for 20%, and texture contributed 10%. And it seems that Aldi's beans hit all the right notes, with tasters loving the look, smell, and taste of their bargain offering.

But Aldi wasn't the only brand to impress. Branston came in a close second with a score of 75% and also received a Best Buy award. Co-op's Baked Beans in Tomato Sauce followed closely behind with a respectable 74%. And despite being a classic favorite, Heinz Beanz came in fifth place with a score of 72%.

However, for those looking to save a few pounds, making the switch from Heinz to Aldi could save you over £100 a year. With the average person consuming two tins of beans a week, Aldi beans would only cost £42.64 for a year's supply, compared to Heinz at £145.60.

At the bottom of the list was M&S Baked Beans in a Rich Tomato Sauce with a score of 67%. While the texture of the beans and sauce were praised, many tasters felt that the flavor lacked and could do with a bit more sweetness.

Natalie Hitchins, head of home products and services at Which?, summed it up perfectly by saying, "Baked beans are a staple for many households, and our results show that you don't have to pay a premium for the best taste." She also added that choosing supermarket own-label groceries not only saves money but can also result in a better-tasting product.

So, next time you're in the mood for some baked beans, why not give Aldi's Bramwells Baked Beans a try? Who knows, you may just discover your new favorite brand. And if you have a story to share about your love for baked beans, feel free to get in touch by emailing us. We'd love to hear from you.

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