A$AP Rocky and his son, Rza, pose for Rihanna's Savage X Fenty campaign.

Rihanna chose a father and son to model her new fashion line, keeping it in the family.

July 10th 2024.

A$AP Rocky and his son, Rza, pose for Rihanna's Savage X Fenty campaign.
"Say cheese, you two!" exclaimed Rihanna as she snapped photos of her two leading men, A$AP Rocky and their first son, Rza, for her latest Savage X Fenty campaign. The photoshoot was all in support of the brand's Classics collection, which features a new line of men's undergarments including briefs, boxers, and tees. Rihanna, always one to keep it in the family, had the brilliant idea to have her two loved ones model the new pieces.

In the adorable snapshots, two-year-old Rza can be seen sitting on his father's shoulders, both wearing matching black tank tops and boxers from the Savage collection. It was a sweet moment as Rocky proudly showed off his braids, spelling out "Dad" and Rza gazed forward with a big smile. Another photo captured Rocky fixing his little one's white Fenty underwear, with the label clearly visible.

Rihanna, who confirmed her relationship with Rocky in 2021, has been the epitome of parenting goals with their two children. Rza, their first son, was born in 2022, and during her headline performance at the 2023 Super Bowl halftime show, Rihanna revealed that she was expecting again. In August of that same year, they welcomed their youngest son, Riot, into the world.

As an iconic singer, Rihanna continues to raise the bar as a mother and entrepreneur. She recently launched Fenty Hair, expanding her already successful Fenty Beauty and Skin brands. While she stepped down as CEO of Savage X in June 2023, she remains a creative visionary for the brand.

Meanwhile, Rocky has been showing his full support for Rihanna's endeavors, both as a partner and as a father. In return, the Grammy-winning singer was seen sitting front row at the Paris Fashion Week show for his new clothing brand, AWGE.

Even with their busy careers in the fashion world, the couple has not ruled out the possibility of expanding their family. In an interview with Interview magazine, Rihanna shared her thoughts on having more children, saying, "As many as God wants me to have. I don't know what God wants, but I would go for more than two. I would try for my girl. But of course, if it's another boy, it's another boy."

For now, the dynamic duo continues to build their Hollywood family dynasty while also conquering the fashion industry.

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