This week, Sophie Hamilton, marketing executive, PML Group reviews some of OOH’s highlights in 2021 Showcase 2021 2021 was a year when advertisers re-engaged the core strengths of the channel to build their brands through the medium’s potent combination of high impact classic panels, ...

Record Media, the production and publishing business set up by Richie Kelly and James Wynne has launched a new online series of films for EY called Architects of Business. The films are designed to showcase the knowledge, expertise and determination of leading Irish entrepreneurs and seaso...

Packed.House has made a number of key appointments as it continues to expand its operations. Niall Murtagh has moved into the role of sales director from his previous position as performance director, where he will lead the sales and strategy of the commercial team. Sarah Downey, meanwhil...

Thinkhouse has developed a new brand positioning as well as a new advertising campaign for Life Style Sports, Ireland’s largest independent sports retailer. The campaign is currently running across TV, outdoor, digital and social as well as in-store and across the brand’s owned channel...

Pictured: Chris Gordon, head of advertising operations, Mediahuis Mediahuis and TikTok have become the latest two publishers to get the IAB Ireland Gold Standard certification which is aimed at improving tackling ad fraud, upholding brand safety standards, improving the user experience and...

 As the curtains come down on yet another year that was dominated by the global pandemic, the top stories that grabbed the Irish public during 2021 included the cyberattack on the HSE, the Taliban seizing power in Afghanistan, Budget 2021, Ireland’s summer heatwave and Electric Irelan...