September 20th 2024.
As the holiday season approaches, Toys R Us is making a grand comeback in the UK. They have announced that they will be opening 37 new locations in partnership with WHSmith, one of the leading books and stationery retailers in the country. This exciting news has been welcomed by many, as the iconic toy brand had previously left the UK market in 2018.
The first nine trial concessions were set up in York, Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Reading, and Solihull. These were met with great success, prompting the decision to expand into an additional 30 stores this summer. Customers who visit the Toys R Us concessions in selected WHSmith stores will be treated to a unique shopping experience, with dedicated sections for different age groups, interests, and categories. The concessions will also feature interactive experiences, demonstration tables, and iconic visuals to enhance the overall experience.
These new locations will be gradually opening every week between September 28 and Christmas, giving everyone ample time to plan their holiday shopping. The list of cities where Toys R Us will be making a comeback includes Bath, Cardiff, Newbury, Carlisle, Plymouth, Chipping Norton, Scarborough, Coventry, Southampton, Dumfries, Southport, Dunfermline, St Annes, Eastbourne, Truro, Fareham, Weymouth, Havant, Yeovil, Kings Lynn, Newark, Leicester, and Bexleyheath.
Each of these Toys R Us sections within WHSmith stores will offer a wide range of products and activities from popular brands like Bluey, Hot Wheels, Barbie, Fisher Price, Paw Patrol, Lego, Peppa Pig, Marvel, and more. Sean Toal, the managing director of WHSmith High Street, expressed his pride in being able to bring back Toys R Us to the UK after nearly 40 years. He also shared that there have been long queues for the store openings, showing just how much people have missed the brand. But this is just the beginning, and they are excited to bring the magic of Toys R Us to even more customers in the coming months, just in time for Christmas.
Michelle Phillips, the toys and games buying manager for WHSmith and Toys R Us, also shared her excitement for the upcoming holiday season. She mentioned that the store will offer a wide variety of brands and products for the whole family, including the popular Squishmallows, which are expected to be a top-selling item this Christmas. She also highlighted the release of a new game by Ladbaby, dedicated to their famous sausage roll obsession, which is sure to be a hit with families. And of course, they cannot forget their beloved mascot, Geoffrey the Giraffe, who will be stocked in every Toys R Us store. However, stocks are limited, so customers are encouraged to get their hands on one as soon as possible.
The partnership between WHSmith and Toys R Us is a highly-anticipated one, and it is clear that they are determined to bring back the joy and magic of toy shopping for children and families in the UK. With the gradual opening of these new locations, customers can look forward to a one-of-a-kind shopping experience and a wide range of products to choose from, making this holiday season even more special.
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