July 12th 2023.
Lena Ford is an extraordinary 13-year-old when it comes to being an entrepreneur. Her mission is to connect Black haircare and Black children in the foster care system. With that goal, Ford recently launched the "Embrace Their Roots Campaign". This campaign strives to provide resources from hair companies to homeless and foster families.
Ford and co-founder and executive director Tressie Bloodworth-Ford, together founded the Kinship Family Initiative. This program provides support to kinship families and follows the motto "the power of giving back to your community". Ford's work has been providing access and raising awareness for Black haircare needs.
Ford is passionate about her mission to make sure African American children receive the haircare they need. Due to the lack of knowledge and experience held by foster care families when it comes to the specific haircare needs for African American children, this is often overlooked. To address this, Ford's campaign has four strategies to ensure Black children receive the attention and products they need: using social media to increase awareness, educating families through workshops, establishing relationships with companies to provide discounts and donations for families, and creating a group on Facebook to serve as a platform for people to connect.
Ford is an amazing example of Black girl magic, inspiring others to advocate for those in need. Her work is making a huge difference and she is definitely making her way to the top.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
