12-year-old is CEO of family skincare business after mom's support.

When Patrice Chappelle noticed the lack of products specifically formulated for Black and brown children, she realized there was a great opportunity to launch a successful small business. She also decided to use this opportunity to introduce her 12-year-old son, Bron Echols, to life as an entrepreneur.

According to TheGrio, Chappelle and her son are co-founders of MelanBrand Skin, a skincare brand designed specifically for melanated skin of all ages, of which Echols is CEO. Chappelle explained, “When he was younger, we just had a hard time finding products that were for Black and brown kids and just kids in general for their skincare. I was like, 'This is just not right; we need something that is for children—and especially for children with melanated skin.' So that's how MelanBrand Skin came about.”

For her son's 12th birthday, Chappelle decided to forego a party and instead gifted him $1,200 to start his own business. And the rest was history. Echols has dutifully matured into his role as CEO, taking a hands-on approach to every aspect of the business. He processes orders, oversees the brand’s social media accounts, and is involved in the day-to-day operations of the skincare products.

Chappelle said, “Right now, we’re taking baby steps because he’s 12, and so trying to get him to understand the fundamentals of running a business and just the day-to-day operations. As he gets older and progresses through the process of understanding how we run and operate MelanBrand Skin, it can be something [he does] when he’s of college age or getting ready to go into college and graduate [high school].”

The brand, which launched in May 2023, offers everything from a comprehensive three-step starter kit for young skin to body butters and handmade soaps. The products are also formulated to treat conditions such as eczema and psoriasis, which commonly affect darker skin tones.

It's clear that Chappelle and Echols have achieved something truly remarkable. It's inspiring to see a mother and son duo working together to create something so special and meaningful. They are a true testament to what can be accomplished when you put your mind to it.

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