June 7th 2024.
Actress Zendaya has joined forces with performance brand On to create a campaign that aims to inspire people to come together through the power of sport and movement. The campaign, titled "Dream Together," features a short film starring Zendaya surrounded by a group of dancers moving in perfect harmony. Its purpose is to spark conversations about how sports and movement can bring people from different backgrounds together as one.
According to the brand's website, "Dream Together" is not just a film, but a testament to the strength of community. It reminds us that we can learn and grow together, and that we can always get back up, especially when we have each other. The collaboration between Zendaya and On has been officially announced through a captivating video, with the hashtag #DreamTogether and #DreamOn.
Zendaya is not only the face of the campaign, but she is also the driving force behind "The Zendaya Edit," a collection of versatile and comfortable clothing for both men and women. The collection features the Cloudtilt sneaker, perfect for city adventures with its lightweight and ultra-cushioned design, as well as the stylish Cloudnova for everyday wear. The Movement Bra and Tights come in a variety of colors, and the collection also includes hoodies, tees, tanks, shorts, socks, joggers, and crop tops.
In an interview, Zendaya expressed her excitement about the collaboration, stating that she has been a fan of On for a long time. She also added that the feeling of collaboration and inclusivity is evident in everything they have created together. This partnership is a perfect reflection of Zendaya's current role in the tennis drama "Challengers," where she plays a young tennis player. In a conversation with BLACK ENTERPRISE, Zendaya shared her inspirations for the role and the importance of representation in the sport.
Fans on social media have been buzzing with excitement about the On x Zendaya partnership. One user praised the collaboration, calling it "incredible," while another commended the choreography and cinematography. On Instagram, users have been eagerly adding items from "The Zendaya Edit" to their carts, with one account stating they are "crushing it" with their inclusive approach.
The performance wear from "The Zendaya Edit" ranges from $24 to $270 and is available for purchase online. As the partnership continues to unfold, On co-founder David Allemann promises that fans can expect to see more inspiring campaigns and unique voices alongside Zendaya, all reflecting the brand's commitment to performance and comfort. With this collaboration, On and Zendaya prove that they are a match made in sportswear heaven.
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