December 2nd 2024.
The recent release of the new Six Nations logo has caused quite a stir among rugby fans. It seems that everyone is in agreement when it comes to their dislike for the new design. Comments such as "horrible," "awful," and "the ugliest thing I've ever seen" have flooded social media as fans express their disappointment.
This new logo marks the first major rebrand for the Six Nations tournament since 2003. In a complete overhaul, they have abandoned the classic rugby ball shape featuring the six nations' colors and instead opted for a large, orange text reading "M6N." Each letter is in a different font, with a red rugby ball in the background.
According to a press release from the Six Nations, the intention behind the new logo is to attract a younger audience. By connecting the tournament's rich history with the modern game, they hope to resonate with both new and existing fans, as well as the players and unions involved.
The vibrant orange color, chosen after extensive research, is meant to represent the optimism and excitement that fans feel when coming together to experience the Six Nations. However, it seems that this color choice, along with the bizarre font, has not been well received by fans.
On social media, many have compared the logo to other brands, including CBeebies, Space Jam, Mars Bars, Looney Tunes, and even Crash Bandicoot. Some have also expressed their disappointment with the cheap and amateur-looking design.
Despite the backlash, the new logo will make its debut at the 2025 Six Nations tournament, which kicks off on January 31st. Whether fans love it or hate it, they will have to get used to seeing it on display during the games. Perhaps in time, it will grow on them, but for now, the general consensus seems to be that the previous logo, which had been in use for over 20 years, was much more beloved and reflective of the tournament's history and prestige.
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