Woolworths has reversed its decision to ban the sale of Australia Day merchandise in its stores.

Supermarket chain faced backlash for not selling certain products last year.

December 31st 2024.

Woolworths has reversed its decision to ban the sale of Australia Day merchandise in its stores.
This year, Woolworths is excited to celebrate Australia Day together with both their team and their loyal customers. They have announced that they will be selling a selection of merchandise in their stores, after facing criticism for their decision to not stock Australia Day merchandise last year.

This move caused quite a stir, with people across the country protesting and even the Opposition Leader, Peter Dutton, calling for a boycott of the company. However, Woolworths has taken this feedback into consideration and is now ready to celebrate the holiday in a big way.

A spokesperson for Woolworths Group has confirmed that customers can expect to see a special "Perfect for Australia Day" section in both their supermarkets and Big W stores. They want to make sure that everyone has access to great Australian food to enjoy on this special day. Additionally, they will also be selling a larger range of merchandise online, including Aussie-made flags.

But it's not just about the merchandise for Woolworths. They also want to make sure that their store team members feel included in the celebrations. They are welcome to join in the festivities at work and the company respects everyone's individual choices on how they want to spend the day.

Their stance is in line with the theme for Australia Day this year, as set by the National Australia Day Council - reflect, respect, and celebrate. And Woolworths is doing just that by offering a variety of options for customers to commemorate the holiday.

Meanwhile, their competitor Coles has also announced that they will continue to stock a range of summer entertaining merchandise throughout January, as they have done in previous years. This includes items for BBQs, parties, picnics, and even sporting events like the cricket and tennis.

In other news, multiple councils in Victoria have recently voted to recognize January 26 as Australia Day once again. This includes Geelong City Council, who reversed their previous decision to no longer celebrate the date from 2026. It seems like there may have been some back and forth on this issue, but ultimately, the date will be commemorated in the coming years.

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