WNBA partners with Mielle Organics to become the first haircare company to provide textured haircare products.

Mielle Organics is making waves in the world of women's sports with their latest partnership with the WNBA. The multi-year agreement will kick off during the WNBA All-Star game in Las Vegas on Saturday, July 15, 2023.

"We are thrilled to partner with Mielle, a brand that is dedicated to empowering women and supporting women's sports," said WNBA Chief Growth Officer Colie Edison. This move reflects the league's commitment to recognizing the stylish and glamorous way many of the players have started to show up.

Mielle's acquisition by Proctor & Gamble in January left many wondering whether the brand would stay true to their mission and target demographic. However, their recent acquisitions of LSU star basketball player Angel Reese and their new partnership with the WNBA has put those worries to rest.

The brand continues to be a favorite among those looking for safe and healthy products for their natural hair. With their commitment to empowering women and supporting women's sports, Mielle Organics remains one of the fastest-growing multicultural brands in history.

The WNBA's Black players are especially influential, with large followings that look forward to seeing their style on and off the court. Players like A'ja Wilson, Lexie Brown, Dijonai Carrington and Chelsea Gray have been catching the eyes of major fashion houses and brands.

Mielle's partnership with the WNBA is sure to be a success. Their commitment to empowering women and enabling them to express themselves through style is an invaluable asset to the league.

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