November 11th 2024.
Wizz Air, the budget airline that sparked controversy with its 'all you can fly' scheme, is about to make it even bigger and better. Despite criticism from environmentalists who argue that this promotion encourages unnecessary travel, Wizz Air's CEO József Váradi plans to expand the program to include 15,000 more members in the upcoming weeks. When the scheme was initially launched in August, it sold 10,000 passes in just 48 hours, showing a high demand for the service.
In an interview with the Telegraph, Váradi revealed that they are currently working on an 'all you can fly' 2.0 version and will have some exciting updates to share in the coming weeks. He believes that this promotion benefits both the consumers and the company, making it a win-win situation. However, this expansion may face further backlash from eco-campaigners who have previously expressed their concerns about the scheme, claiming that it encourages excessive air travel.
Senior campaigner at the climate charity Possible, Alethea Wattingon, had called the Wizz Air scheme 'utterly grotesque and deeply stupid,' while Jo Dardenne, aviation director at green NGO Transport & Environment, added that flying is not an 'all-you-can-eat buffet.' They argue that low-cost promotions like this hinder the airline industry's efforts towards achieving carbon neutrality.
Despite these criticisms, Váradi maintains that the demand for air travel is high, and the real issue is finding ways to minimize its impact on the environment. He points out the irony of discussions on carbon emissions at the COP meetings while private jets fill the airport. According to Váradi, Wizz Air has been recognized for having the lowest carbon footprint among all European airlines.
The 'all you can fly' subscription, initially priced at £414, will soon see an increase to £495 after the introductory period. This membership allows unlimited flights for a flat fee of £8.27 per booking. It also includes one personal item, but additional charges apply for carry-on or checked luggage. However, once a flight is booked, it cannot be modified, and members cannot cancel their subscription unless it's within two weeks of purchase and no flights have been booked.
Wizz Air offers flights to popular destinations such as Crete, Barcelona, Budapest, Malaga, and Athens, among many others. For frequent travelers to specific countries, the airline also offers subscriptions under its Multi Pass schemes, with prices ranging from £30 to £55 for countries like Cyprus, the UK, United Arab Emirates, and Italy.
Wizz Air's goal to reduce its carbon footprint is by filling up flights as much as possible. This approach may be controversial, but the airline stands by it, believing that it is the best way to minimize the impact of air travel on the environment. So if you have a story to share about your experience with the 'all you can fly' scheme, feel free to get in touch by emailing us. We would love to hear from you!
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