There are many reasons why companies do not focus on customer service.
One reason is that the company may not have enough resources to invest in it. This is the main reason why small companies can not expand. "Resources" not spent on ensuring that the client is "happy", will ensure the client never comes back! Small businesses trap themselves in the never-ending loop of "not having enough customers".
Another reason may be that the company wants its employees to focus on getting work done rather than dealing with customer service issues. This is another way, small biz owners kill their own business.
"because" customer service jobs are often not very rewarding, they can offer lower salaries than other jobs in the same field, and the job requires lots of training. Numerous factors discourage many people from entering this field. For this reason, companies must compare the cost of retaining an existing customer with getting a new customer. Then, the business owners will increase the employee's pay!
However, there are many benefits to a company when they focus on customer service. It can be a great way to build trust and loyalty from customers. If handled well, it could also help the company gain an edge over its competitors in the market.
By focusing on customer service, companies can create a more satisfying environment for their employees and improve their company’s image in the eyes of consumers. The employees and their families/ friends can surely be customers too.
There are very few companies that are already good at investing in customer service, but they still have a long way to go. There are various ways to improve customer service.
The first one is by being transparent with customers.
And the second one is by having a clear understanding of their needs.
