November 6th 2023.
Despite the fact that only three drivers of color currently compete on NASCAR's circuit, a conservative law firm with ties to Stephen Miller is attacking the company's diversity initiatives, accusing them of bias against white men. America First Legal has asked the EEOC to investigate NASCAR for what they claim is a discriminatory program.
NASCAR's Drive for Diversity program, which includes Rev Racing, has been successful in attracting minority and female drivers since 2010. Before this initiative, Black drivers had few ways to make it onto NASCAR's radar - they either had to be outstanding, have financial and political backing, or have a white sponsor.
This week, America First Legal filed a civil rights complaint against three major airlines - @AmericanAir, @United and @SouthwestAir - for hiring based on race and sex, not skill. Miller's legal group is also targeting Rev Racing, claiming that its existence violates Title VIII of the Civil Rights Act of 1964.
America First Legal's argument is similar to the one used to end affirmative action programs in higher education. However, as these are private businesses and not public education systems, it is unlikely that Conservative groups like America First Legal will be successful in stopping NASCAR's attempts to right its wrongs.
NASCAR President Steve Phelps told Autoweek that he has no plans to let the group's pressure dissuade the company from doing what it thinks is best for the sport. He said that he is proud of the work they have done in the area of diversity and inclusion and that he believes racing is a great opportunity for people to come together.
It is clear that conservative groups are actively trying to derail attempts by major corporations to increase diversity. As Black entrepreneurs face increasing opposition from these organizations, it is more important than ever for corporations to stand firm in their commitment to diversity and inclusion.
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