December 1st 2024.
As the holiday season approaches, many people in the UK are starting to think about what to get their significant other as a Christmas gift. It's a common dilemma that many face - how much money should you spend on your partner? After all, they are the person who knows you best, which can make finding the perfect gift a bit tricky. And let's be honest, it's easy to go a little overboard and end up spending more than you intended.
But just how much is too much when it comes to spending on your other half? A recent study aimed to answer this question by looking into the average amount that people in the UK spend on their partners. CouponBirds, a popular website for finding coupons, surveyed 2,000 adults in 2023 and discovered that the average amount spent on Christmas gifts for partners was £144.37. This amount is slightly lower than what participants reported spending on their immediate family members.
Interestingly, the study found that men tend to spend more on their partners, with an average of £178.81, compared to women who spent an average of £125.77. This trend was also seen in different age groups, with 35-44 year olds being the most likely to spend the most at an average of £165.71. On the other hand, 18-24 year olds, who tend to have less spending power, averaged the lowest at £105.22. However, regardless of age, there were still a small percentage of people (2%) who were willing to spend over £400 on their partner.
When asked about their expectations for their partner's gift, the survey revealed that respondents expected their partner to spend an average of £137.66, which is about £10 less than what they would spend themselves. This shows that while people may not expect extravagant gifts, they do hope for something meaningful and thoughtful.
Speaking of meaningful gifts, the survey also asked participants about their thoughts on the popular saying, "it's the thought that counts." The results showed that a majority (75%) agreed that more meaningful gifts are more important than the amount of money spent, with 38% strongly agreeing. This reminds us that it's not about the price tag, but rather the thought and effort put into the gift that truly matters.
As we approach the holiday season and start making our Christmas lists, it might be a good idea to keep in mind the results of this study. After all, it's not about how much we spend, but rather the thought and love behind the gift that counts. This article was first published on November 21, 2023, and we'd love to hear your thoughts on the matter. Do you have a story about gift-giving during the holidays? Share it with us by emailing [email address].
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