I finally found out who coined the "we company/they company" idea.
It was Dave Weinberger, co-author of The Cluetrain Manifesto.
This comes from Brendan via Hugh McLeod.
Thanks Dave. It really works for me.
Children's Storytelling Competition...
National level dance competition Step Up wins first prize...
Applications invited for the post of Protection Officer...
Scouts Guides students trek to Malethirike Hill...