February 28th 2024.
Walkers, the popular crisp brand, has recently announced the discontinuation of another one of their products. Fans of Walkers crisps were taken by surprise when they learned that the 'delicious' but unique Beetroot and Sweet Chilli Jam flavour has been axed. Needless to say, fans were not happy with this news.
The Beetroot and Sweet Chilli Jam crisps were part of the Oven Baked with Veg range and although some may have thought it was an odd choice, it was clear that many people loved the flavour. A devoted fan, known as @kazzycoo65, reached out to Walkers on X to inquire about the crisps as they haven't been seen on shelves for a while. They wrote: 'Are you still doing the baked crisps, beetroot with chilli sauce flavour?' In response, the official Walkers Crisps account sadly confirmed that they were no longer being made or sold.
It's not surprising that fans were disappointed with this decision. In fact, many have raved about the unique flavour online. @MunkyMagicSDMF even went as far as calling the crisps 'phenomenal' and shared that they were one of their 'happy memories' during lockdown. Another fan, @LordRaa, loved the 'zing' that the crisps gave.
On Amazon, the Beetroot and Sweet Chilli Jam crisps have received over 800 five-star reviews, with customers calling them 'delicious', 'their favourite', and 'an amazing concept'. One shopper, Tommy, gave them a top rating and even admitted that he was initially hesitant to try the flavour but ended up loving it.
But fear not, crisp fans, as there is some good news. The discontinued Marmite crisps are back, but with a twist. Fans were devastated when Walkers confirmed in November 2023 that the popular crisps were no longer available. However, Marmite has teamed up with Tayto Group to release their own version of the flavour, which is also 100% vegan.
Unfortunately, this isn't the first time that Walkers has discontinued a beloved flavour. Fans still mourn the loss of other favourites such as Sizzling Steak Wotsits, Worcester Sauce Crisps, Salt & Vinegar Quavers, and Beef & Onion crisps. Although Walkers has stated that these decisions are based on sales, it's clear that these flavours have a dedicated fan base.
It's not all bad news though, as Walkers has brought back some discontinued flavours in the past due to popular demand. This was the case with Beef & Onion crisps in 2015, which was brought back after a successful campaign by fans on Facebook.
It seems that crisps hold a special place in the hearts of many, as evidenced by the reaction to these discontinued flavours. Whether it's the unique flavours or the memories associated with them, it's clear that these crisps have acquired a dedicated fan base. And with the new Marmite crisps and other exciting snacks in the works, it's safe to say that the crisp world will continue to surprise us. Do you have a favourite discontinued flavour? Share your story with us!
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