October 12th 2024.
On this week's episode of The Voice, viewers were left unimpressed by coach will.i.am's decision to incorporate artificial intelligence into the competition. After the Blind Auditions, it was time for the Callback round, where contestants had the chance to perform again and potentially move on to the next stage.
During this round, the coaches enlisted the help of other music industry figures, with Sir Tom Jones being joined by Hannah Waddingham, LeAnn Rimes by Griff, and Tom Fletcher and Danny Jones by Perrie Edwards. However, will.i.am surprised his team by revealing that his guest coach was actually an AI named Fyilicia.
Explaining his choice, will.i.am spoke about the advancements being made in the industry and how he relied on Fyilicia for help with lyrics and contract questions on a daily basis. He exclaimed, "That is the power of this technology!" But not all of the contestants were convinced, with one admitting that the revelation about Fyilicia "definitely shook up the room."
During the performances, Fyilicia offered feedback such as "each of them brings that superstar quality" and "their synergy is unmatched." And when it came time for will.i.am to make his decision, Fyilicia asked, "Who made you believe in the power of music all over again?" The coach reassured his team that the decisions were ultimately his own and that Fyilicia was there to offer a different kind of inspiration.
Despite will.i.am's enthusiasm for AI, many viewers were not convinced. One commented, "Imagine one team having Hannah Waddingham as a judge but the other with an AI judge. Nah screw that." Another admitted, "The AI aspect is pretty s*** let's be real." And speaking at the 2024 EDTV Festival, will.i.am shared that he uses Fyilicia's help every day for tasks like navigating contracts and business terms.
He also teased the idea of AI going even further on The Voice, saying, "I think that would be pretty cool...you have to show people where we actually are with technology." But he also acknowledged the importance of reminding the AI how awesome humans are, as they are the ones who created it.
The Voice continues next Saturday at 8:20 pm on ITV1. And if you have a celebrity story, video, or pictures, you can get in touch with the entertainment team at The Agency by emailing, calling, or visiting their Submit Stuff page. They would love to hear from you.
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