I've frequently said on this blog that emergent behavior in a service is a sign to me that the service is scaling into something important and valuable. It is a feature that we look for a lot in our investments. I don't love it when entrepreneurs build services that are too tightly constructed around a single use case. I do love it when entrepreneurs build services that the users can take and do interesting things with.
Here's a short (3min) video where Alex Ljung, founder and CEO of our portfolio company SoundCloud, talks about how that happened in SoundCloud.
