November 5th 2024.
Victoria Beckham has been raking in the cash lately. Her fashion business has finally turned a corner and she's seeing pound signs galore. It's been a long road for the Spice Girls icon, with her fashion and beauty empire facing losses of over £66million since its launch in 2008. But after 15 years, things have started to look up.
One of the major contributors to her success has been her presence on social media and her genius marketing strategies. With her 'get ready with me' videos and beauty tutorials, her products have been flying off the shelves faster than hotcakes. Everyone wants to replicate her classic look, and it's no surprise that her brand has started to earn money again.
In fact, in 2022, her financial accounts showed that she was finally in the black, with a profit of £200,000. Her high-end label has also borrowed over £30million from other parts of the Beckham empire since its launch. It's been a long and challenging journey, but Victoria is finally reaping the rewards.
In a recent interview, the 50-year-old said, "It's a huge accomplishment." She continued, "The company has been through so much over the last 17 years – ups, downs, restructuring... it's been quite the journey." Receiving the Entrepreneur accolade at the Women of the Year Awards in 2024, she shared her pride in finally being able to say that her business is profitable. She also acknowledged the difficulties of the fashion industry and how it's becoming increasingly challenging.
Reflecting on the journey of building her business, Victoria shared that the product that turned things around for her was her fragrance. She said, "When I think about the past 17 years... I mean, there was a point when this brand was all fires, and every day we were putting them out. But when I created the fragrance, that's when I believe that we turned from a brand into a house." She added, "I've spent years building the damn foundations. Now I can start really building the house."
In a previous interview with Vogue France, Victoria had teased that this was just the beginning for her brand. She has lots of ambitions and works hard to achieve her goals. She never waits for things to fall into her lap, and she's excited for what's to come. She also shared that it takes time for an independent brand to become profitable, and she's proud that her hard work has paid off.
But it's not just Victoria who will benefit from her newfound profits. Her daughter Harper, whom she shares with husband David, has already expressed interest in following in her fashionable footsteps. At just 13 years old, Harper has already received offers from big brands wanting to work with her. It seems like the sky's the limit for the Beckham family.
Speaking of her daughter's future, Victoria has incorporated a new business called H7B Limited into her own self-titled brand. According to reports, this business will funnel any future earnings for Harper. And with the way things are going, it looks like Harper will be making millions in no time.
The December/January issue of Harper's Bazaar UK, where Victoria was honored with the Entrepreneur Award, will be on sale from November 6. It's clear that the Beckham family's business is well and truly booming, and the future looks bright for both Victoria and Harper. Who knows what they'll achieve next? If you've got a celebrity story, video, or pictures, get in touch with the entertainment team at The Agency. They'd love to hear from you.
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