October 18th 2024.
The leadership team of Vanguard Properties gathered in the sunlit lobby of their newly renovated 7,000-square-foot space in Montclair. They were filled with excitement and anticipation for the grand opening celebration. Among the team was Nina Dosanjh, the Chief Technical Officer, Chelsea Hock, the Creative Director, David Chol, the Chief Operating Officer, Pam Hoffman, the Sales Manager for Oakland, and Jennifer Supman, the Senior Vice President and Managing Broker.
The expansion of Vanguard Properties into the Inner East Bay Region was a natural progression for the company. It was not a coincidence, but rather a result of their exceptional market knowledge, welcoming environment, strong brand recognition, and excellent leadership. These factors all came together in the summer of 2024 and made Vanguard Properties the premier brokerage for tenured talent in the area.
The team was excited to have Pam Hoffman as the leader of their Montclair office. It was fitting that she occupied a modernized version of her previous corner office, where she had mentored agents for many years. As David Chol, the Chief Operating Officer, stated during the grand opening, "One of our promises to every agent is great leadership, and Pam Hoffman is an icon in this area. She has 'raised' many of these agents and is highly respected by all."
Pam described her transition to Vanguard Properties as a heartwarming, full-circle experience. She credited the incredible team and their willingness to put their faith and resources behind the agents and the office. The Montclair team now consisted of over 34 agents, all working out of the beautifully remodeled offices, which were crafted by local tradespeople.
Similar to their other offices, the Montclair location was designed for agents who prefer to work in person, surrounded by experienced peers, rather than in satellite offices or large, impersonal headquarters. Being around a curated group of tenured agents and strong leaders enhanced their business and allowed them to provide top-notch services to their clients. As David Chol noted, "When surrounded by respected colleagues, everything from pricing and home-search strategies to problem-solving for buyers and sellers becomes more insightful and fine-tuned."
The recent trend of brokerage-hopping began when large conglomerates started acquiring local brokerages, but Vanguard Properties remained committed to its 'agents-first' principles, which was greatly appreciated by their agents. Their average agent tenure of 16 years was more than triple the national average, according to a 2024 report from the National Association of Realtors. This was a result of Vanguard's dedication to continuing education, mentorship opportunities, and unwavering service to its agents.
David Chol proudly stated, "We've never had this volume of tenured agents join the company all at once. It's truly remarkable." He explained that this was due to the fact that Vanguard Properties has no recruiting department, and their agents bring in the people they respect and enjoy working with. The quality of care and attention provided by Vanguard Properties was a major draw for these agents.
Since its establishment in 1985, Vanguard Properties has remained committed to offering exceptional service through independent ownership and deep local roots. As the largest independently owned real estate brokerage in the San Francisco Bay Area, Vanguard now has 17 offices, each with its own unique personality. As David Chol put it, "Real estate is local, and so are our agents' businesses. That's something that permeates everything we do."
Despite being known as an elite, luxury brokerage, Vanguard Properties exudes a comforting vibe of authenticity and humility. They truly enjoy their work and have fun doing it, which was evident at the grand opening celebration. The offices were filled with laughter and joy as over 180 agents, community members, and friends gathered to celebrate the new office.
David Chol emphasized that while Vanguard Properties is known for its high-end luxury sales, the real luxury is the service they provide to their agents and their clients. They serve all price points with the same level of attention and detail. Some agents specialize in first-time home buyers, while others focus on multi-million-dollar listings. They lift each other up by fostering a friendly, genuine environment and being well-versed in the areas they serve.
"Our agents are the best representatives of our character," said David Chol. "They trust the Vanguard Properties brand and refer their closest friends in the industry to us because they know we will take care of them." He added, "We are stalwarts in the industry, and we are proud of our agents and the high standards, ethics, and quality of service they uphold."
The team at Vanguard Properties invites everyone to visit their new office at 1900 Mountain Boulevard in Oakland, CA. They can also be reached at vanguardproperties.com or (590) 4290. Their DRE number is 01486075.
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