February 9th 2024.
Usher's dreams go beyond just making music. Inspired by rapper 50 Cent, the R&B icon aspires to build a media empire with his musical imprint at its core.
As he prepares to headline the Super Bowl halftime show at Super Bowl LVIII, Usher's star power is at an all-time high following the success of his sold-out Las Vegas residency. With celebrity fans like Kim Kardashian, the singer is determined to push himself to new heights and set new standards for his creativity.
In an interview with Nadeska Alexis for Apple Music, Usher shared his drive to be great and set high standards for himself. He sees his passion for music and creativity as a way to inspire others and become a standard in the industry.
Usher also discussed his vision for intertwining his music with visual content, taking inspiration from 50 Cent's hit TV series Power. He hopes to do the same with his own brand and music, creating a multi-dimensional experience for fans.
For Usher, it's not just about making music, but also creating a connection with his audience. In a recent Billboard cover story, he emphasized the importance of building a profitable business around R&B music and culture. He believes that R&B has the potential to have the same impact as hip-hop in terms of influencing fashion, merchandise, and other ancillary industries.
Overall, Usher's goal is to give people an escape through his music and other ventures, while also building a successful business. With his upcoming Super Bowl performance and plans for future projects, it's clear that Usher's ambition knows no bounds.
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