July 17th 2025.
Usher has teamed up with Ralph Lauren to bring a touch of his signature smooth and suave style to the fashion house's latest fragrance. Inspired by the energy and elegance of New York City, this new scent captures the essence of the city that never sleeps.
The collaboration was announced on July 16, with Usher starring as the face of Ralph's Club New York eau de parfum. In the campaign, he showcases iconic Ralph Lauren looks while singing and dancing to his unique rendition of Frank Sinatra's timeless hit, "New York, New York."
In an interview with L'Officiel, Usher expressed his excitement about working with a fashion house that understands how to create a sophisticated and commanding style, while also capturing the organic and natural lifestyle of New York City. He sees this collaboration as an opportunity to represent his own journey and to become an icon for an iconic designer and brand that will continue to thrive long after he is gone.
Growing up in Chattanooga and Atlanta, Usher first burst onto the music scene with his self-titled debut album in 1994. By 1997, he was ready to reintroduce himself with his classic album, My Way, which was recorded in New York City. This is where the inspiration for his new fragrance campaign comes from, perfectly aligning with Ralph Lauren's own roots in Manhattan since 1967. Together, Usher and Ralph Lauren pay tribute to the city that never sleeps.
In discussing the campaign, Usher shared how special it was to return to New York City, where his career began, and to reimagine the concept of a timeless space. He drew from the city's rich history of entertainment, resilience, and Black excellence to shape the vision behind his fragrance campaign. The result is an immersive experience that takes the viewer on a journey of success, capturing the phrase, "If you can make it in New York, you can make it anywhere." Usher's inspiration for this campaign came from the iconic Studio 54, the vibrant energy of the '90s, the Harlem Renaissance, speakeasies, and the hustle and bustle of New York City's nightlife and culture.
You can shop Ralph's Club New York eau de parfum online or in stores at Macy's and the Ralph Lauren website. This exciting collaboration has also caught the attention of the White House, who recently used Usher's hit song "Hey Daddy" to recap President Trump's visit to the NATO summit. With Usher's smooth style and Ralph Lauren's timeless elegance, this new fragrance is sure to become a staple in anyone's collection.
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