July 1st 2023.
Ulrika Jonsson has hit back at James Jordan's comments, calling him out for 'talking out of his backside'. Earlier this week, the former Strictly Come Dancing professional, 45, said there would be 'no white, heterosexual men on our screens anymore' if TV executives kept trying to 'tick boxes'.
In her column this week, Ulrika, 55, made it clear that she didn't agree with James' views. She wrote that what he said was 'bonkers, insulting and ignorant'. She also pointed out that the showbiz industry had never been a level playing field, and that she had to endure decades of seeing straight, white men take TV jobs away from her, simply because of her gender.
Ulrika went on to address James' opinion on two female presenters, and asked 'are we now done with equality, diversity and inclusion?' She added that she wasn't sure on what authority James was speaking, but it was clear that it was 'coming out of his backside'.
The TV presenter shared that while she wasn't in favour of quotas, she acknowledged that there was still a lot to be done when it comes to equality. She pointed out that it was historically difficult for women and people of colour to be given the opportunity to prove their worth, and that James may have felt threatened by groups who have only recently been given the chance to do so.
Concluding her column, Ulrika said that no one wanted James' opinion on the matter again, and encouraged him to 'get back under your rock'. She also took the opportunity to address James' earlier controversial comments about his wife, Ola, 40, which sparked a wave of public criticism.
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