January 4th 2025.
Sara Davies, known for her role as a Dragon on the popular show Dragons' Den, recently shared her experience of the worst pitch she has ever encountered. As the show returns for its 22nd series, Sara will be joined by fellow Dragons Touker Suleyman, Deborah Meaden, Peter Jones, Steven Bartlett, and new guest investors Joe Wicks, Emma Grede, and Trinny Woodall.
The Dragons were asked to recall their most disastrous pitches, and Sara recalled one where the entrepreneur seemed to be "brainwashed" by their own sales pitch. She described a young girl in pink dungarees who was so full of herself that she couldn't see the constructive feedback being given by the Dragons. It was as if she was "brainwashed" and thought she was the only one who knew what she was doing. Sara was frustrated by this missed opportunity and it left her "blood boiling."
Deborah, one of the longest-serving Dragons on the show, also shared her worst pitch from her first year as a Dragon. She remembered a man who pitched a product that consisted of false fingernails for cats, which she found to be quite ridiculous. But she also recalled another pitch that she labeled as "absolutely brilliant," where two men came up with the idea of a portable sunbed in a suitcase for beachgoers.
While there have been many memorable and even funny pitches on the show, there have also been some emotional and inspiring ones. Steven, the newest Dragon on the panel, recalled a particular pitch that was "really inspiring." It was from an asylum seeker who had fled their country and arrived in the UK with no family. Against all odds, they had built a successful business, reminding Steven of the perseverance and determination of the human spirit.
Reflecting on the impact of the show, Peter shared that being a Dragon has become "almost cult-like." He described the feeling of being a "dream maker" when sitting in the chair, as the Dragons have the power to turn someone's dream into a reality. And while they may be the ones changing the lives of the contestants, the Dragons also gain a sense of privilege and fulfillment from being able to support and mentor these entrepreneurs on their journey.
In the end, Dragons' Den is not just a show about investing money, but it's also about changing lives and making dreams come true. And as Sara put it, it's a privilege to be a part of that journey.
Sara Davies, one of the stars of the popular show Dragons' Den, recently shared her experience of encountering the worst pitch she has ever seen. In the 22nd series of the BBC competition, Sara is joined by fellow investors Touker Suleyman, Deborah Meaden, Peter Jones, and Steven Bartlett, as well as guest investors Joe Wicks, Emma Grede, and Trinny Woodall.
As the Dragons prepare to invest in new inventions and creative businesses, they reflected on the pitches that have left a lasting impression on them. Sara recalled a contestant who was so confident in herself and her business that she couldn't see the constructive feedback the Dragons were offering. She seemed "brainwashed" by her own sales pitch and it left Sara feeling frustrated at the missed opportunity.
Deborah, one of the longest-serving Dragons on the show, also shared her memorable pitches, including a man with false fingernails for cats and a duo with a unique beach accessory. Despite these entertaining pitches, Deborah also remembers a particularly inspiring one from her first year on the show. She was moved by an asylum seeker who fled their country and started a successful business against all odds.
Similarly, Steven shared his experience of being inspired by a contestant who overcame incredible challenges to build a remarkable business. He believes that these moments remind him of the essence of humanity - love, tenacity, perseverance, and the privilege of being able to support others in their journey.
For Sara, being a part of Dragons' Den means having the opportunity to change someone's life. She sees it as a privilege to not only invest in successful businesses but also to provide mentorship and support to entrepreneurs. Peter also shares this sentiment, saying that being a "dream maker" and helping turn someone's dream into a reality is a fulfilling experience.
As the Dragons continue to change lives and make dreams come true, they also recognize the impact that the show has had on their own lives. It has become "cult-like" in its ability to make a difference and the Dragons take pride in their role as "dream makers".
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