April 19th 2023.
It looks like Tupperware – the iconic vacuum-sealed plastic container that has been inspiring famous ‘parties’ since it was founded in 1946 and became a favourite of the late Queen – could be set for a new era of success. Despite recent financial figures, the versatile and environmentally friendly product is showing no signs of slowing down.
The ‘Tupperware parties’ started in 1949 when a single mother in Detroit, Brownie Wise, invited her friends over, vowing to do a better job than a travelling salesman. The idea quickly caught on, as women were able to make a bit of commission on the side by selling the handy containers. Brownie became vice president and general manager of Tupperware Home Parties – until she was sadly fired after a lawsuit involving 1,200 guests.
But the Tupperware party phenomenon was not to be denied and the idea spread like wildfire. The Guinness Book of Records named Tupperware one of the greatest inventions of the 20th century and, by 2015, it was estimated that a Tupperware party was held once every 1.4seconds.
It all began in 1946 when Earl Tupper launched his polyethylene plastic storage containers on a public that up until then had been keeping food in old shoeboxes under the bed. Despite slow sales in department stores, the Tupperware parties changed everything, providing women who stayed at home with the perfect way to make some money.
Not only that, but unlike single-use plastic, Tupperware boxes can be washed and reused for hundreds of years, so it's not just about the cheesy-pineapple-y nibbly bits – it's about the positive environmental change Tupperware is bringing to the world. (Image Source: https://metro.co.uk)
It looks like the lid could be snapping shut on Tupperware – the iconic vacuum-sealed plastic container founded in 1946 that inspired famous ‘parties’ and became a favourite of the late Queen. But could this be a blessing in disguise?
(Image Source: https://metro.co.uk)
Instead of a disastrous end, Tupperware has become a symbol of female empowerment and environmental sustainability
Tupperware is a handy – and environmentally friendly – product in which to store food. It all began when a single mother in Detroit, Brownie Wise, threw the first party in 1949 to show her friends what Tupperware was all about, and invite them to make a bit of commission on the side. Brownie became vice president and general manager of Tupperware Home Parties – before being fired after 21 of the 1,200 guests she had invited to an island party sued the company for injuries sustained fleeing a torrential thunderstorm.
Despite this, Brownie Wise is now remembered as a symbol of female empowerment, and Tupperware is still going strong. It was even named one of the greatest inventions of the 20th century by the Guinness Book of Records.
Not only that, but Tupperware boxes offer an environmentally sustainable alternative to single-use plastic. A Tupperware box can be washed and reused for hundreds of years, while since its launch in 1946, it has become a staple of kitchens around the world.
So, while Tupperware’s fate may be sealed, it is far from a disastrous end – instead, it has become a symbol of female empowerment and environmental sustainability.
(Image Source: https://metro.co.uk)(Image Source: https://metro.co.uk)(Image Source: https://metro.co.uk)(Image Source: https://metro.co.uk)
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