November 12th 2023.
Travis Hunter has been making quite the name for himself in the football world. He is a cornerback for the University of Colorado Buffaloes, and is now also signed with Squishmallows, a popular stuffed animal company. This NIL (Name, Image, and Likeness) deal is only the latest of many for Hunter, who has been backed by Fortnite, Celsius Fitness Drinks, and American Eagle.
Hunter's fanbase has grown significantly, with over 1.9 million followers across social media platforms. He was once a top contender for the Heisman Trophy, but unfortunately losses throughout the season have dampened his chances. Still, Hunter continues to secure lucrative brand deals.
To promote his new NIL deal with Squishmallows, Hunter took to his Twitch streams and social media to show off his stuffed animal collection. He even encouraged his followers to get their own Squishmallows at the last home game of the season for Colorado on Nov. 11.
According to On 3's NIL Valuation, the Deion Sanders-led athlete is valued at $2.2 million. This is based on his "performance, influence, and exposure" within the sports world. Hunter is a great example of how college and high school athletes are able to make money through NIL deals.
Hunter has been making waves not only on the field but also off of it, and is becoming a well-known athlete in the football world. He continues to prove himself as a great player and an even greater individual, as evidenced by his latest NIL deal with Squishmallows.
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