January 28th 2025.
Have you ever heard of wine being ordered by the centimetre? Sounds a bit strange, right? I mean, how does that even work? Will I end up paying a fortune for a single glass? These were some of the questions that crossed my mind when I first heard of Mozart restaurant's unique pricing method. But being the adventurous foodie that I am, I couldn't resist giving it a try.
Located in the heart of Brussels, just a stone's throw away from the Grand Place, Mozart is a restaurant that prides itself on standing out from the typical tourist traps in the area. Their menu boasts of all-you-can-eat spare ribs for just £20, which is quite a steal in a popular tourist destination. However, it's their unconventional wine pricing that has been catching everyone's attention lately.
Recently, TikToker Chelsea, known as @cheapholidayexpert, paid a visit to Mozart to test out this wine-by-the-centimetre pricing and see if it was just a clever scam. She shared her experience with her 160,000 followers, advising them to always ask for prices before ordering, especially in tourist areas. But for the sake of the experiment, she was willing to take the risk.
As soon as she sat down, she noticed that there was a bottle of wine already placed on her table. She assumed it was a mistake until she saw that every table had one. Upon further inspection, she found out that it was their house wine, which customers could help themselves to. And when they were done, the waiter would measure the amount consumed and charge accordingly. Intriguing, right?
But of course, being a skeptic, Chelsea couldn't help but wonder about the final cost. So she decided to put it to the test. And to her surprise, the price for two large glasses of wine came out to be just £3.20! She happily declared it a bargain and praised the restaurant for not trying to rip off their customers.
But this unique concept of 'pay what you drink' is not something new. It originated in 15th century France, known as 'vin à la ficelle', and was initially a practical way for small, rural inns to charge for wine. Today, it is still practiced in some French restaurants, especially in rural areas and wine regions. In Paris, at the Brasserie Dubillot, you can find wine served in bottles with a string marking the prices along the side, ranging from €5 to €30.
Chelsea's video went viral, sparking discussions among viewers. Some were surprised by the cheap price, while others were skeptical about the measuring process. But many shared their own experiences of similar concepts in different parts of the world, proving that it's not just limited to Brussels.
For those who are curious, Mozart has multiple locations across Belgium, offering not just their unique wine pricing but also their famous all-you-can-eat spare ribs. And according to their website, when they say 'all you can eat', they mean it. Customers can enjoy unlimited ribs, sauces, potatoes, fries, and salad, all for a fixed price of around £20. No wonder they have a 4.5-star rating on Tripadvisor, with reviewers raving about their excellent service and delicious food.
So, would you be brave enough to try out this unconventional wine pricing at Mozart? Who knows, you might just end up with a fantastic deal! And don't worry, they have multiple locations, so you can find them in Aalst, Brussels, and Bruges. Cheers to that!
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[Generative AI is experimental.]
