October 25th 2024.
Hey everyone, have you heard? The highly anticipated Call Of Duty: Black Ops 6 is finally out today! It's been heavily marketed and promoted, making it impossible to miss. But here's the thing, we won't be able to give you a review just yet. Why? Well, because we haven't received a copy of the game before its release date. And it's not just us, it seems like other outlets in the UK are in the same boat.
Now, it's not uncommon for publishers to hold back review copies when they know the game might not receive positive reviews. This is usually done to manipulate the overall score on review sites like Metacritic. Remember when Bethesda did this with Starfield last year? Yeah, not cool.
But don't worry, this type of behavior is not the norm. In the case of Call Of Duty, it's not because the publishers, Microsoft and Activision, are worried about the game's quality. Sure, last year's Modern Warfare 3 was a letdown, but let's not forget that the Call Of Duty franchise has consistently delivered high-quality games over the years.
The beta for Black Ops 6 was actually quite promising, and based on the trailers, the story campaign seems to be just as action-packed and thrilling as we hoped. We do have access to the game now, so we'll try to give you our first impressions today. But for the full review, you'll have to wait until next week.
Now, some may argue that Activision and Microsoft are purposely holding back review copies to hide any potential negative reviews. But the truth is, they have more to lose by risking negative reviews than gaining positive ones. It's a cynical approach, but it's not uncommon in the gaming industry.
And let's face it, even if a Call Of Duty game is not up to par, it will still sell like hotcakes. So why bother with inviting any dissenting voices, right? This has been their approach for over a decade now, so it's not surprising that we didn't receive a review copy before launch.
But what makes today's no-show even less surprising is the fact that Microsoft has a lot riding on Black Ops 6. Not only do they make a significant profit from the sales of Activision Blizzard games, but they're also hoping that the release of Black Ops 6 will bring a boost to their Game Pass subscription numbers.
In other words, there's a lot at stake here. And if the game turns out to be a disappointment in any way, you can bet that Microsoft will try to keep it under wraps for as long as possible. Let's hope that's not the case though. It would be great to see the game sell based on its quality rather than just its name.
So, let's all keep our fingers crossed for a great game. And in the meantime, if you have any thoughts or comments about Black Ops 6, feel free to email us, leave a comment below, follow us on Twitter, and sign up for our newsletter. And for those who want to submit letters or features, you can now do so easily through our Submit Stuff page.
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