September 13th 2023.
Nearly a year after filing a $28 million lawsuit and winning against Triller, the company they were in business with for Verzuz, Timbaland is gearing up for the return of the popular battle series. In an exclusive interview with AllHipHop, the producer spoke about what’s ahead for the hip-hop audience.
Verzuz initially began when Timbaland and his partner Swizz Beatz pitted their works against each other during the pandemic in 2020. It quickly captured the hearts of music fans around the world, and the public is now clamoring for another battle.
Timbaland has assured fans that there will be another Verzuz before the end of 2023, but before that happens, he and Swizz Beatz need to "reorganize the ship" and make the series into a "real serious business model and a real serious thing".
He explained that, "With everything going on in the world, we have to convert back and really make this a real serious business model and a real serious thing, because I feel like Verzuz changes people’s lives. What me and Swizz have created, we have changed the lives of a lot of things and built up catalogs, so we have to really structure who we are and when we come back, what we stand for."
In the meantime, Timbaland will be busy as he and his collaborator, Justin Timberlake, have been hired by ESPN to curate music for select Monday Night Football games during the 2023-24 NFL season. The duo's songs will run in promotional spots, live telecasts, and pre-game shows for seven weeks this season.
It's clear that Timbaland and Swizz Beatz are in the process of transforming Verzuz into something even bigger and better than before. Fans can look forward to the highly-anticipated return of the series, and it's sure to be another hit.
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