February 13th 2024.
According to a report by The Athletic, Tiger Woods, the renowned golf legend, is ready to redefine his iconic on-course fashion with the launch of his new clothing line, Sun Day Red. This line, inspired by Woods' signature championship look, is set to break away from his long-standing partnership with Nike. The announcement of this exciting partnership with TaylorMade was made by Woods himself at a recent event in Los Angeles on Feb. 12, marking a new chapter in his golf fashion journey.
Although the Sun Day Red website does not currently have any products available for purchase, it has already generated much buzz with its promise of a May 1 launch. The line is said to offer essential golf items such as polos and gloves, as well as a variety of other offerings, including luxury logo tees, fleece, and hats.
This collaboration with TaylorMade is a perfect fit for Woods as he has been using their clubs since 2016, following Nike's exit from the golf equipment market. As the golf icon transitions away from the swoosh, his new clothing line introduces a striking jumping tiger logo, crafted from dynamic squiggly lines, adding a unique touch to his style.
Woods' departure from Nike, with whom he has had a profound association since 1996 when he signed a five-year, $40 million deal, is a significant shift. The iconic red Nike polo, which Woods has donned on countless Sundays, has become synonymous with his dominance in golf. In fact, Nike even launched an apparel line featuring their logo and Woods' signature TW logo. It's worth noting that over the years, Woods has signed multiple lucrative deals with Nike, the most recent being a reported 10-year agreement valued at around $200 million in 2013.
Woods' decision to part ways with Nike is not an isolated incident, as fellow golfer Jason Day also made a recent exit. This has caused quite a stir in the golf apparel landscape, given Nike's substantial influence, largely driven by Woods' association with the brand.
The Sun Day Red clothing line is expected to capture the essence of Tiger Woods' enduring legacy, offering fans and golf enthusiasts the opportunity to embrace the golfing icon's distinctive style. With the highly-anticipated launch just around the corner, the golfing community is eagerly awaiting the arrival of this new chapter in Tiger Woods' fashion evolution. This is a monumental moment for Woods, as he solidifies his ownership with the PGA Tour in a groundbreaking $3 billion deal with SSG, showcasing his enduring influence in the world of golf.
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