August 16th 2023.
Thorne HealthTech, Inc. is excited to introduce their new campaign, Build to Last, featuring three-time NBA Champion, philanthropist, and entrepreneur, Dwyane Wade and his son, professional basketball player, Zaire Wade.
The Build to Last campaign is designed to promote Thorne’s “no shortcuts” approach to lifelong wellness as well as an opportunity for the Wades to take their health and wellness journey to the next level. The Wades have partnered with Thorne to share their personal paths to reaching their highest potential throughout their basketball careers and beyond.
Dwyane expressed his excitement in the partnership by saying, “Both on and off the court, supporting my physical endurance and cognitive performance has always been of the utmost importance to me. This is why I’ve partnered with Thorne and their Build to Last campaign, a company who I admire and takes the same approach. We share a similar passion for living healthier longer, and I’m looking forward to continuing my wellness journey with them.”
Zaire also shared his enthusiasm, saying “I’m a proud partner of Thorne because they are a key player in my daily routine, supporting my body’s nutritional needs to maintain optimal health. Ingredient transparency and NSF-Certified supplements are important to me as an athlete, which is why I trust Thorne’s high-quality products to enhance my health and performance so I’m always at the top of my game.”
Thorne’s comprehensive approach to optimizing health and wellness includes superior testing, education, and product offerings that are all rooted in personalization and credible scientific rigor. Thorne’s goal is to provide consumers with the highest quality nutritional supplements that are held to rigorous manufacturing, development, and testing standards.
The Build to Last campaign will launch with a comprehensive set of video and still assets, including two :30 hero spots and three :15 routine videos, across digital out-of-home, connected TV, display, paid search, YouTube, social media, and influencer marketing in 12 markets, including New York, Los Angeles, Miami, Beijing, and Shanghai. The campaign will run from July 25 - October 23.
To learn more about the Build to Last campaign, limited edition Build to Last product boxes, Dwyane and Zaire Wade’s product line-up, or to learn more about Thorne and its suite of testing and product solutions, visit Thorne.com. This news first appeared on blackprwire.com.
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