This village in India is now known as the 'YouTube Capital'.

Nestled in the quaint village of Tulsi, just a stone's throw away from Raipur in Chhattisgarh, lies a community that has gained quite a reputation - India's 'village of YouTubers.' With a population of 4,000, it's astonishing to know that almost a quarter of the residents, both young and old, have found their source of livelihood through creating content on YouTube. This has not only brought in a steady stream of income but also brought about a remarkable transformation in the local economy.

What sets the content creators of Tulsi apart is their shared belief in producing family-friendly videos. With a modern twist on traditional themes, their videos have captured the hearts of viewers from all walks of life. But it's not all about holding a camera and pressing the record button. Creating a successful YouTube video takes a lot more effort and dedication.

It all begins with a brainstorming session where ideas are tossed around. Once a concept is finalized, the creators move on to the next step - scriptwriting. This is followed by acting and camera work, with each aspect requiring careful attention. And let's not forget the casting process where roles are assigned, often with initial actors being chosen from the village's Ramlila mandlis.

The YouTube phenomenon in Tulsi started in 2018 when Being Chhattisgarhiya, a channel that showcases the simple yet beautiful rural life, was launched. Fast forward to today, the channel boasts over 125,000 subscribers and has garnered an impressive 260 million views. But beyond the financial success, the impact of YouTube on the villagers goes beyond numbers.

For them, YouTube has been a platform for social change, giving them a voice to share their unique culture and stories with the rest of the world. It has not only brought recognition to their small village but has also given them a sense of pride and belonging. And who knows, maybe the next big YouTube sensation might just emerge from the humble village of Tulsi.

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