July 10th 2024.
Have you heard the buzz about Positano being the ultimate destination on Italy's Amalfi Coast? While it certainly receives a lot of hype, there's actually a hidden gem nearby that is worth checking out. This charming town is none other than Praiano, and it offers all the charm and beauty of the Amalfi Coast without the high price tag.
Positano is often referred to as the jewel of the Sorrentine Peninsula, with its colorful buildings clinging onto the cliffs and offering breathtaking views of the Tyrrhenian Sea. It has been a popular holiday destination for Italians and Neapolitans since the 18th century, and it is even a UNESCO heritage site. However, with the rise of social media, Positano has become synonymous with influencers and their picturesque photos in wide-brimmed hats and sipping on Aperol spritzes.
In fact, the area has become so popular that officials are planning to reopen an old military airfield near Amalfi to accommodate the estimated 5 million visitors per year. While this may make it easier to reach the area, it could also add strain to the already crowded Positano and potentially drive prices even higher.
If you're looking to escape the crowds and enjoy a more authentic experience, Praiano is the perfect alternative. Just a 20-minute car ride from Positano, this quiet town offers a more laid-back atmosphere with plenty of local eateries and beautiful coves to explore. It's also conveniently located for those wanting to visit other nearby towns like Amalfi and Maiori.
There's no shortage of things to do in Praiano. Take a walk down to the beach and enjoy the solitude and serenity of the little coves below the town. Or soak in the sunset from one of the many vantage points along the coast. And of course, don't forget to indulge in some delicious Italian cuisine – Praiano has a variety of options to choose from.
For those wanting to explore the rest of the Amalfi Coast, Praiano is in the perfect spot. It's just a short distance from Positano and easily accessible by bus or rental car. And when it comes to dining options, there are some must-visit spots in Praiano. Kasai is known for its homemade pasta dishes and fresh seafood, with stunning views of the coast from its terrace. For a more casual experience, head to Miragalli for local wines, cured meats, and cheeses, or grab a cannoli to-go. And for a taste of local life, stop by Bar del Sole and enjoy an espresso while rubbing shoulders with the friendly locals.
Getting to Praiano is relatively easy, with the nearest airport being Naples. However, once the Salerno Costa d'Amalfi airport opens, visitors will also have the option of flying directly to the Amalfi Coast from London Gatwick. From Naples, it's about a 1 hour and 30-minute car ride, so it's recommended to book a private taxi in advance for a fixed fee. Your hotel or Airbnb host may also be able to assist with booking transportation.
So, if you're planning a trip to the Amalfi Coast and want to avoid the crowds and high prices, consider staying in lovely Praiano. With its stunning views, delicious food, and laid-back atmosphere, it's the perfect destination for a relaxing and authentic Italian getaway. Do you have a story to share about your visit to Praiano? We'd love to hear from you. Get in touch by emailing us.
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