We often find ourselves thinking through important decisions with a “this or that” frame.
Rent or buy?
Manager track or individual contributor track?
Sell or hold?
Start-up or big company?
And so on.
“This or that” feels simple. But it’s rarely as useful as recognizing that such questions don’t have simple answers. We make more progress when we take into account the nuance by shifting the frame and adding – “for me at this time in my life.”
So instead of asking “Is a start-up or a big company better?”, we ask “Is a start-up or a big company better for me at this time in my life?”
When the context changes, the answer changes.
