August 20th 2024.
Lately, social media has been flooded with posts about being "very demure, very mindful." Surprisingly, even well-known organizations like The White House and NSW Police have picked up on this trend and started using it in their posts. But where did this unlikely phrase originate from?
It turns out, the phrase can be credited to American transgender woman Jools Lebron, who is popular on TikTok under the username @joolieannie. She posted a couple of videos earlier this month that sparked the trend, with the first one titled "how to be demure at work" gaining almost seven million views. In the video, she talks about her demure appearance and advises her followers to always be presentable at work.
Another video, titled "How to be demure and modest and respectful at the workplace," went even more viral with over 33 million views. In this video, Lebron is sitting in her car and shares tips on how to behave demurely, such as being mindful and modest. It seems like her followers resonated with her message and the trend took off from there.
However, Lebron is not the only one using the word "demure" on TikTok. Other creators like Devin Halbal and Selyna Brillare have also made videos about being "demure," further adding to its popularity. In one of her videos, Lebron shares that she used to work as a cashier but now earns enough money to fly across the country and host events. She even mentions that she has saved enough money for her gender transition.
Lebron has since made dozens more videos about being "demure," including topics like "how to be demure in Vegas" and "how to be demure when we do our nails." She has even started offering personalized "demure" messages on the celebrity video platform Cameo for $150 plus.
For those who may not be familiar with the term, the Cambridge Dictionary defines "demure" as "quiet and well-behaved." On the other hand, "mindful" means being "deliberately aware of your body, mind, and feelings in the present moment, in order to create a feeling of calm." These qualities are in direct contrast with the trending phrase "brat," which is being used by young people to describe someone who is messy, likes to party, and may say or do dumb things.
In fact, pop singer Charli XCX even released an album titled "brat" and described it as someone who is honest, blunt, and a bit volatile. The color associated with this trend is a specific shade of green, which has become the color of the summer. Charli XCX explains that the color represents making something "disgusting" and turning it into something eye-catching and thought-provoking.
The "brat" trend has even caught the attention of US Vice President Kamala Harris' team, who have embraced it by using the same green color and font as seen on Charli XCX's album on her official website. The fact that they understand and embrace this trend has only added to its popularity.
In conclusion, it's interesting to see how a simple phrase used by a TikTok creator has sparked a trend that has spread to organizations and influential figures. It goes to show the power of social media and how it can shape and influence our language and culture.
[This article has been trending online recently and has been generated with AI. Your feed is customized.]
[Generative AI is experimental.]
