February 8th 2024.
It's no secret that Lidl and M&S are two very different supermarkets. However, it seems that both are experiencing a surge in popularity this year, as they have been named the fastest growing supermarkets in the UK. Despite the fact that customers are spending less on food and drink compared to December (which is to be expected after the expensive holiday season), both of these supermarket brands are still making impressive progress.
Lidl, known for its affordable deals and low prices, saw a 13.2% increase in sales over the past 12 weeks. This success comes after its main rival, Aldi, knocked it off the top spot as the cheapest supermarket in the UK back in December. It's worth noting that Lidl is still one of the most budget-friendly supermarkets in the UK, even though Aldi held the title for 16 months prior.
On the other end of the spectrum, M&S saw a 11.6% growth in sales over the same period. In an effort to solidify its position as the go-to supermarket for the middle-class, M&S recently announced 65 price cuts on staple items in its 'Remarkable Value' range. This is in addition to the 200 price cuts they announced last October. Some of the discounts are quite significant, with frozen strawberries seeing a 22% reduction in price and organic Fairtrade bananas dropping by 16%.
The latest data from consumer intelligence company NIQ also showed a slowing down of food inflation to 6.1%, the lowest it has been since December. When shopping at either Lidl or M&S, it's important to keep an eye on unit pricing in order to ensure that you're getting the best deals. Unit pricing is a labeling system that displays the cost of different products in standard units of weight and volume. This makes it easier for shoppers to compare prices and determine which product offers the best value for their needs.
Research has shown that buying larger packs of everyday items, such as toilet paper and laundry detergent, may not always be the most cost-effective option. According to consumer expert Victoria Leyton, it's sometimes better to buy one item at full price rather than three at a discounted rate. If you have any money-saving supermarket stories, we'd love to hear them! Share your thoughts in the comments below.
Also, keep in mind that you can always save some cash while at the supermarket by being mindful of certain things. For example, be aware of the unit pricing and don't be afraid to compare different products to find the best deal. And don't forget to take advantage of any rewards programs offered by your preferred supermarkets. Some of them are actually worth your loyalty. If you have any other tips or tricks for saving money while grocery shopping, please feel free to get in touch by emailing us at [insert email address here]. We'd love to hear from you!
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