June 5th 2024.
If you're someone who loves finding great deals while grocery shopping, then you're in luck because the latest research has revealed that Aldi is the place to be. This beloved German supermarket chain has come out on top in a monthly study by Which?, beating out seven other major UK supermarkets in terms of affordability.
Which? compared the prices of a trolley full of popular groceries at Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury's, Tesco, and Waitrose. They looked at 69 branded and own-brand items at each retailer and found that Aldi had the lowest average cost for the month of May, at £121.56. Lidl came in a close second, with an average cost of £124.88 for the same items.
This isn't the first time Aldi has been named the cheapest supermarket in the UK. In fact, they have held this title for the past five months of 2024 and 11 out of 12 months in 2023. The only time they were beaten was in October 2023 when their competitor Lidl took the top spot.
According to Ele Clark, the retail editor at Which?, it's no surprise that Aldi is a popular choice among shoppers. With food prices constantly on the rise, many people are turning to discount supermarkets like Aldi to save money. And it's not just the experts who have noticed Aldi's low prices. Customers have taken to social media to rave about the bargains they find at Aldi.
One customer, @AdeeChambe37712, tweeted, "If you still aren't shopping at Aldi, there's something wrong with you. My daughter walked in with her pocket money and left with a big shop, firelighters, and an electric hand drill! Easily the best supermarket in the UK." Another shopper, @0_H_I_h0e, shared their love for Aldi, saying, "I'm hooked. Obsessed. Down bad for this adorable little grocery. It's small, it's cute, it's cheap. I can pack my stuff the way I want without anyone watching. I'm embarrassed it took me this long to go."
But it seems like Aldi's competitors have taken notice of their low prices as well. Tesco and Sainsbury's have both launched campaigns to match Aldi's prices on over 100 products each. Tesco claims to match Aldi's prices on 756 products, while Sainsbury's does the same for 678 products. This includes everyday items like fruits and vegetables, pantry staples, and even baby products.
But it's not just Tesco and Sainsbury's trying to compete with Aldi. Asda and Morrisons have also joined in with their own Aldi price matching campaigns. Asda's campaign started in January and has now expanded to cover 405 products. Morrisons, on the other hand, vowed in February to match Aldi and Lidl's prices on hundreds of common items.
It remains to be seen how these new price matching campaigns will affect Aldi's title as the cheapest supermarket in the UK for the rest of the year. But one thing is for sure, the competition is definitely heating up as major supermarkets try to knock Aldi off the top spot. Do you have a story to share about your experience at Aldi or any other supermarket? Get in touch by emailing us. We would love to hear from you.
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