The top pranks played by companies on April Fool's Day.

Don't be deceived again.

April 1st 2024.

The top pranks played by companies on April Fool's Day.
April Fool's Day is here again, and it seems like brands are really stepping up their game this year. It used to be a day for playing pranks on our loved ones, like switching their food or sticking embarrassing notes on their backs. But now, it's become a day dominated by businesses from all industries, each trying to outdo the other with their best hoaxes. It's almost impossible to know what's real and what's not on April 1st.

But fear not, we've rounded up some of the best, weirdest, and silliest tricks that you'll come across today. So keep your guard up and try not to fall for any of these pranks. Let's dive into some of the most hilarious and unbelievable stunts that brands have come up with this year.

First up, we have Toolstation, the DIY retailer, launching a trade-inspired fragrance line. Yes, you read that right. They're offering three scents: Sawdust Seduction, Plumbers Paradise, and Welding Whisper. Who wouldn't want to smell like sawdust, right? The product description promises elegant fragrances that will awaken your senses with notes of sawdust, plumbing, and welding. And if you need to impress someone with your hard work, just give yourself a spritz of these scents.

Meanwhile, Lakeland is celebrating its 60th anniversary with a bang. They've created the world's first diamond air fryer, encrusted with a whopping 52,000 diamonds. Artists from the Diamond Art Studio UK spent 35 hours creating this blingy appliance, which was then transported with maximum security to the Kingston store. Talk about luxury cooking!

In a controversial move, Dole Sunshine Company has released a new product aimed at Hawaiian pizza lovers: Ham and Pineapple-in-a-Can. Yes, you read that right. The company's head of innovation, April Asinus, claims that this will become a cult kitchen must-have in no time. Just open the can and voila, you have your pizza topping ready in seconds. Whether you love it or hate it, this stunt is definitely garnering some attention.

But that's not all, LEON Grocery is here to shake things up with their new Aioli Brite toothpaste. Say goodbye to minty breath, because this toothpaste promises a tangy, creamy, and garlicky taste. And the best part? It doubles as a morning snack! According to the Senior Dental Officer at LEON, it's time for mint to step aside and let garlic take the spotlight in the toothpaste world.

Moving on from food-related pranks, HANX, a sexual wellness brand, has teamed up with Liquid Diamond Wine to create a prosecco-flavoured lube. Yes, you read that right. This one is definitely not for the faint-hearted, but it's sure to add some fizz to the bedroom. And for those who are interested, HANX and Liquid Diamond Wine are offering a 25% discount on their websites with the code "ProseccoLube".

Last but not least, PizzaExpress has joined forces with Heathrow Express to transform train carriages into a moving pizzeria. For all those heading to the airport during the Easter holidays, this is definitely a treat. Who wouldn't want to enjoy a delicious pizza while on their journey? It's definitely a creative and tasty stunt from these two brands.

So there you have it, some of the most outrageous and entertaining April Fool's stunts from brands this year. Whether you're a fan of these pranks or not, one thing's for sure, you can never be too sure on April 1st. Happy April Fool's Day!
April Fool's Day is upon us once again, and brands are not holding back on their pranks this year. Gone are the days of simply pulling a fast one on friends and family; now, it's all about the businesses and their elaborate hoaxes. It's hard to know what to believe with so many brands trying to outdo each other with their jokes and tricks.

But don't worry, we've compiled a list of the best, weirdest, and silliest pranks you'll come across this April Fool's Day. So keep your wits about you and don't fall for any of these clever schemes.

First up, Toolstation has launched a line of trade-inspired fragrances. Yes, you read that right. You can now smell like sawdust, plumbing, or welding with their new scents: Sawdust Seduction, Plumbers Paradise, and Welding Whisper. They claim that these fragrances will transport you through time and awaken your soul. Or, you can just spritz yourself when you need to pretend you've been working hard.

Meanwhile, Lakeland is celebrating their 60th anniversary in style with the world's first diamond air fryer. Covered in 52,000 diamonds, this fancy appliance actually works like a regular air fryer, despite its glamorous appearance. It took 35 hours to make and is now on display at their Kingston store, guarded by a 24-7 security guard.

In a controversial move, Dole Sunshine Company has released a new product that is sure to divide the nation: Ham and Pineapple-in-a-Can. Yes, you can now have the much-debated pizza topping straight out of a can. Dole's head of innovation, April Asinus, believes it will become a cult kitchen must-have for all Hawaiian pizza lovers.

But why stop at food? LEON Grocery is taking a bold step into the dental hygiene market with their new Aioli toothpaste. Who needs minty breath when you can have the taste of garlic all day long? According to their Senior Dental Officer, Mary Bowkett, it's time for a change from the monopolizing mint toothpaste.

HANX is also getting in on the April Fool's fun with their latest collaboration. The sexual wellness brand has teamed up with Liquid Diamond Wine to create a prosecco-flavoured lube. The perfect addition to any romantic evening, this vegan and non-sticky lube has been tested and approved by the "hun" community.

And last but not least, PizzaExpress and Heathrow Express have joined forces to create the world's first moving pizzeria. For those heading to the airport on April 1, you can now enjoy a delicious pizza while on your train ride. What better way to kick off your Easter holidays?

So there you have it, the best pranks and hoaxes from brands this April Fool's Day. Don't forget to use code "ProseccoLube" for 25% off your purchase of HANX and Liquid Diamond Wine's totally-not-a-joke product. Happy April Fool's Day!

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