The Targetspot Value Proposition

Doug Perlson, CEO of our portfolio company Targetspot, has penned an opinion piece in Forbes about monetizing online audio that does a great job of explaining what Targetspot is and why it matters.

I particularly like this paragraph:

Yet, ironically, this is exactly the type of high-quality online
inventory that advertisers are asking for–it is associated with major
media companies with respected brands in their own right. Furthermore, with all the ad
clutter on a given Web site (display, video and text–sometimes all on
the same page), Internet radio advertising offers a unique ability to
cut through the noise and deliver a message that is both literally and
figuratively heard. It’s a high-impact medium that has only recently
opened up to the advertising masses through advanced technology
solutions.