April 4th 2024.
Cam’ron and Ma$e, two well-known rappers, have ventured into the world of sports podcasting and their efforts have been recognized with a nomination for the prestigious 2024 Webby Award. The official nominations for the 28th annual Webby Awards were announced on Tuesday, April 2, and the duo, along with their co-host Treasure “Stat Baby” Wilson, were thrilled to see their show, "It Is What It Is," nominated in the Best Sports Podcast category.
Their show will be competing against some big names in the industry, such as ESPN's "30 for 30 Podcasts: Bag Game," Apple News' "After the Whistle with Brendan Hunt and Rebecca Lowe," "New Heights with Jason and Travis Kelce," and "Nightcap with Unc and Ocho." Stat Baby, one of the hosts, expressed her excitement at the nomination and is confident that their loyal fans will bring them the win.
This recognition comes just one year after Cam’ron and Ma$e launched their sports show in February 2023, under Cam’s "Come And Talk To Me" network. The show has not only been a success in terms of its popularity, but it also holds a special significance for the two rappers. It serves as a public reconciliation between them after years of being at odds with each other. The two grew up in the same neighborhood in Harlem and even played basketball together in high school, before finding fame as solo rap artists.
Apart from bringing back the term "pause" into popular culture, "It Is What It Is" has also gained a massive following on social media, with 551k subscribers on YouTube, 489k followers on Instagram, and 12.9k followers on X (formerly known as Twitter). In fact, the show's hosts even made it to the 6th spot on Complex's "Top 25 Most Entertaining Sports Media Personalities Right Now" list in December.
In addition to the Webby Award nomination, "It Is What It Is" also has a chance to win a Webby People's Voice Award, which is voted online by fans from around the world. The voting period runs until April 18th, and fans can cast their votes at www.webbyawards.com. Nick Borenstein, General Manager of The Webby Awards, praised the show and its hosts, stating that they are setting the standard for innovation and creativity on the internet.
The winners of the Webby Awards will be announced on Tuesday, April 23, 2024, and will be honored at a star-studded event at Cipriani Wall Street on Monday, May 13. This recognition for Cam’ron, Ma$e, and Stat Baby is a testament to their hard work and dedication to their show, and it's clear that they have made a mark in the world of sports podcasting.
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